Responsive web site development project for Alternative Financial Services

Responsive UI Design Principles allows optimal across various devices

Project: Responsive UI Re-Design of – The Marketing & Informational Website for Alternative Financial Services.

Project Scope:

I have been providing for the web design and hosting needs of Alternative Financial Services since 2003. As their “Web Guy”, they came back to me with a request to re-design their current web-site which was last re-built in 2008. Alternative Financial needed a site that worked across multiple devices and which would self blog so staff could be free to concentrate on conducting transactions. The project began in the first week of August 2014 and went live on August 14th.

What I Delivered:

Utilizing HTML5, CSS3 and LAMP (Linux, Apache, MySQL, PHP), I have successfully given Alternative Financial Services a website based on Responsive Web Design (RWD) which has a device-independent UI (user interface) design philosophy, and delivers an optimized website experience on devices with different widths and different resolutions: PC, notebook, tablet, smart phone, etc. Utilizing LAMP I have also created a site which auto-imports blog posts from various newsfeeds. Using html5 I designed an animation on the homepage that guides users through the services offered by Alternative Financial Services. The site also uses SEO best practices, and the HTML is written with the sites good ranking on search engines in mind. The site has good use of h1,h2,h3 tags. The primary contents are above the secondary contents in markup, and there is very good internal site linking.

The completed web-site is available at

“For the last 10 years Rick has been my web genius. He has been instrumental in my company’s online success. Rick has been incredibly helpful and has been able to satisfy my company’s internet needs at every turn. With Rick on your side, you cannot go wrong.”
Roger Gordon
Alternative Financial Services

Project Timeline

Alternative Financial Services is a long term client, for whom I have been designing and hostinge web-sites dating back to 2003. This most recent project was started and completed in August 2014.