Maximizing Returns: Unraveling the Metrics of CAC, LTV, and CPA in a Successful Google Ads Campaign
Running a successful advertising campaign requires a deep understanding of key metrics that can make or break your return on investment (ROI). Among these metrics, Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Cost Per Acquisition (CPA) play crucial roles in evaluating the effectiveness and profitability of campaigns.