RRC Client Case Studies – Updated Regularly

Case Study One:

Event Planning – Childhelp Wings

Fashion Through The Ages: Childhelps Annual Spring Fashion Show Fundraiser

Childhelp® Wings, a renowned nonprofit organization dedicated to rescuing children from abuse and neglect, embarked on an annual spring fashion show that transcended mere glamour. This transformative event, hosted amidst the elegance of Scottsdale, Arizona, was not just about fashion but also about weaving together hope, support, and a brighter future for the young souls in need. In the pages that follow, we delve into the story of how Rick Rome, a seasoned expert in advertising creative direction, print, and collateral design, became an essential contributor to this remarkable event’s success. In the intricate world of event planning and design, Rick Rome emerged as a guiding light during the planning stages of Childhelp® Wings’ annual spring fashion show. Celeste Hopkins, the visionary behind the event, recognized the need for a creative force to bring her vision to life. Rick Rome, renowned for his expertise in advertising creative direction, print and collateral design, and event planning consultation, was the perfect match for this transformative project.

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Link to: Case Study: Event Planning Fashion Through The Ages Childhelp Wings’ Spring Fashion Show

Link to: Case Study: Webber Estates – Accessible Web Design

Case Study Two:

Webber Estates – Inclusive & Accessible Web Design

Comprehensive rebuild of https://webberestates.com

Rick Rome Creative, a long-standing partner of Webber Estates since 2013, embarked on a transformative journey to redesign and revamp Webber Estates’ website, ensuring compliance with the latest ADA accessibility regulations. This project aimed to not only meet the specific requirements set by Webber Estates but also prioritize user accessibility and ADA compliance. Among the key features included in the overhaul were an interactive chatbot, seamless MLS listing integration, user-friendly blogging capabilities, and a strong focus on accessibility for all users. Rick Rome Creative utilized WordPress as the platform foundation, ensuring flexibility, ADA compliance, and responsiveness across various devices. The website now boasts an interactive chatbot, integration with Ventura County Regional Data MLS, automatic blog cross-posting, SEO optimization, and adherence to Web Content Accessibility Guidelines (WCAG). This comprehensive redesign aligns seamlessly with Webber Estates’ commitment to inclusivity, exceptional customer service, and property presentation.

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Case Study Three:

Responsive UI Concept Creation and Design of Venim

Comprehensive rebuild of the web site for Venim Mensgear located at https://venim.me

Rick Rome Creative, a trusted partner of Venim Mensgear Co. for nearly a decade, embarked on a transformative journey to craft an exceptional e-commerce website for Venim.me, the brands web presence in June 2023. This ambitious project aimed to provide an unparalleled shopping experience across all devices, with a strong emphasis on enhancing mobile user engagement. The requirements were extensive, including the development of a user-centric account management UI, a robust shopping cart system, color-swapping functionality for product displays, and striking graphics design. Rick Rome Creative leveraged advanced technology, including HTML5, CSS3, the LAMP stack, and WordPress, to create a responsive and SEO-optimized website. WooCommerce, a customizable e-commerce platform, was tailored to meet Venim’s unique needs. The result is a visually captivating, user-friendly, and efficient platform that redefines the future of online shopping for Venim Mensgear.

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Link to: Case Study: Responsive UI Concept Creation and Design of Venim Mensgear’s Web Site
Link to: Responsive UI Re-Design of Car Wash Guys® corporate web site

Case Study Four:

Responsive UI Re-Design of Car Wash Guys® corporate web site

Comprehensive rebuild of https://carwashguys.com

Rick Rome, a trusted name in web design and hosting since 1995, undertook a transformative project for The Car Wash Guys® earlier this year. Recognizing the surge in mobile device users, Rick embarked on a mission to revamp their corporate website. Leveraging the robust LAMP stack and WordPress, the site now boasts a responsive user interface design that seamlessly adapts to varying screen sizes and resolutions. ADA compliance was a priority, with meticulous incorporation of accessibility features and thoughtful internal site linking. The project, a testament to the enduring partnership between Rick and CEO Lance Winslow, commenced earlier this year and was successfully completed in March, reflecting their commitment to innovation and efficiency in the digital age.

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Case Study Five:

Responsive UI/UX Re-Design of

Comprehensive rebuild of https://californiahomes.to

In April 2022, Dore and Geoff Baker, Founding Partners of Aviara Real Estate, engaged Rick Rome Creative, their trusted web design and hosting partner since 1997, to undertake a substantial project: the responsive UI/UX re-design of their website, Californiahomes.to. This venture aimed to modernize their online presence by seamlessly integrating elements like YouTube channels, VCRDMLS listings, and Reach150 profiles, all while implementing a self-populating feature to streamline content management. Rick Rome Creative skillfully executed the project, ensuring the website’s optimal performance across various devices, incorporating SEO best practices, and automating data imports to maintain data accuracy. The results were delivered promptly in April 2022, marking a significant achievement in the long-standing partnership between the Bakers and Rick Rome Creative.

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Link to: Case Study: Responsive UI/UX Re-Design of Californiahomes.to

Our 3 Step Approach To Campaign Development

STEP 1 – Gathering A Comprehensive Business Understanding:

At Rick Rome Creative, we embark on a journey of profound exploration into the heart of your business. Our mission is to foster a holistic comprehension that enables us to connect with your target audience effectively. This necessitates a multifaceted grasp of your market dynamics and the diverse audience profiles that constitute your customer base. We are dedicated to unraveling the intricacies of their motivations, concerns, and professional challenges, spanning various aspects of their lives, both personal and occupational, where your product or service plays a pivotal role. This meticulous exploration serves as the bedrock of what we refer to as segmentation.

How do we embark on this journey? Through a rigorous and systematic process of research that extends to engaging in enlightening conversations with your key personnel, trusted partners, and valued customers. We appreciate that what propels your customers to choose your offerings may often diverge from your own perception. Embracing this vital disconnect is a fundamental step for small business owners seeking to thrive in the ever-evolving landscape of customer expectations. Upon the successful completion of our comprehensive research phase, we stand poised to furnish you with actionable recommendations, meticulously tailored to optimize the allocation of your marketing budget for achieving the most potent impact.

STEP 2 – Developing A Strategic Marketing Plan:

Rick Rome Creative stands as the torchbearer in the craft of sculpting bespoke marketing plans tailored to the unique identity of your organization. Our journey commences on the foundation of insights gleaned through comprehensive market research.

Precise targeting takes center stage in the realm of efficient marketing, particularly for small businesses. Even in instances where you perceive your target market as an expansive entity, the stark reality seldom adheres to the “one-size-fits-all” principle. Should you be operating under finite budget constraints, the endeavor to persuade individuals who harbor no intention of engaging with your offerings can precipitate resource misallocation. In this context, we ardently advocate for concentrating your efforts on specific audience segments that exhibit a heightened propensity for conversion. In cases where segmentation groundwork has been executed meticulously, pinpointing the optimal audience groups emerges as an intuitive course of action.

STEP 3: Efficient Planning To Production:

The more precise your targeting and positioning, the more seamlessly the orchestration from planning to execution unfolds. As you gain a comprehensive insight into your target audience’s preferences, communication style, and shared attributes, the tactical plan inherently takes shape with an innate synergy.

While it is undeniable that marketing tactics such as content marketing, advertising, and social media constitute critical components of the overall strategy, we deeply comprehend that there exist foundational considerations that transcend tactical deployment. Our foremost objective resides in the art of crafting messaging and communication that resonates harmoniously with your target audience, resonating through the most compatible marketing channels.

At Rick Rome Creative, we fervently endorse the perspective that it is not solely the journey itself, but rather the destination, that warrants profound attention and meticulous navigation.

With Rick Rome Creative as your strategic partner, you are invited to embark on a comprehensive journey characterized by thorough market understanding, astute strategic planning, and the efficient execution of initiatives designed to catapult your online visibility and engagement to unprecedented heights.

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If you would like to find out more on how we can help you promote your product(s) or service(s), please complete the form below or call us today at (424) 204-5750.

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Recent case studies on various advertising and public relations projects that our firm has developed:

Rick Rome Creative brings together a pool of talented Public Relations Directors, Creative Directors, Art Directors, Advertising Professionals, Photographers, Stylists, Makeup Artists, Set Designers, Web Developers, Programmers, Server Administrators, SEO Experts, Web Marketers, and Graphics artists to place our ideas for your vision, on the forefront of the public’s mind, encouraging them to act.

Rick Rome Creative can take your brand from infancy to maturity, making it a label of importance.