Responsive UI/UX Re-Design of

Responsive UI/UX Re-Design of

Responsive UI/UX Re-Design of – The Marketing Website for Aviara Real Estate Founding Partners, Dore & Geoff Baker

Project Scope:

Rick Rome Creative has been the trusted web design and hosting partner for Dore and Geoff Baker, Aviara Real Estate Founding Partners, since 1997. In April 2022, they approached Rick with a crucial request: to update their existing website, last rebuilt in 2020. Their vision included incorporating elements such as their YouTube channels, VCRDMLS listings, and Reach150 profiles seamlessly. Moreover, they sought a self-populating website that would allow them to focus on their business while their online presence thrived.

The project commenced in April 2022, and the new updates were launched on April 23rd.

California Homes: Aviara Real Estate Founding Partners Dore & Geoff Baker

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“We have worked with Rick Rome for more than 20 years. He has been an integral part of our business development and success. Rick is incredibly knowledgeable about the ins and outs of web design, yet remains completely accessible to the uninitiated. We recommend Rick wholeheartedly.”

-Dore & Geoff Baker

What Rick Rome Creative Delivered:

Rick Rome Creative, leveraging HTML5, CSS, and the LAMP stack, successfully delivered a responsive website that adheres to Responsive Web Design principles. This ensures an optimized user experience across various devices, including PCs, notebooks, tablets, and smartphones, accommodating different screen widths and resolutions. Rick implemented an innovative feature that auto-imports data from multiple content providers, seamlessly integrating office and personal listings from the MLS into the website’s content.

Incorporating SEO best practices, Rick meticulously crafted the HTML with search engine rankings in mind. The website strategically employs h1, h2, and h3 tags while organizing primary content above secondary content in the markup. Exceptional internal site linking further contributes to its search engine visibility.

Project Timeline:

Dore and Geoff Baker have been valued clients of Rick Rome Creative for many years, dating back to 1997. Throughout this enduring partnership, Rick has consistently provided web design, collateral, and web hosting services. The most recent project, involving the responsive re-design of, was initiated and successfully completed in April 2022.


Dore and Geoff Baker, the visionary Founding Partners of Aviara Real Estate, have trusted Rick Rome directly with their web design and hosting needs since 1997. In April 2022, they embarked on a pivotal journey to refresh their online presence. Their existing website, last revamped in 2020, was due for a transformation to align with their evolving business goals. This case study delves into the comprehensive project undertaken by Rick Rome Creative, highlighting the challenges, solutions, and the remarkable results achieved.

Project Scope:

The scope of this project was multifaceted, encompassing several critical components. Dore and Geoff Baker sought a website that not only reflected their real estate expertise but also seamlessly integrated various digital elements essential for modern real estate professionals. Key requirements included the incorporation of their YouTube channels to showcase their insights, VCRDMLS listings to provide clients with up-to-date property information, and Reach150 profiles to strengthen their reputation through client testimonials. Furthermore, they envisioned a self-populating website that would reduce the burden of manual content management, allowing them to concentrate on serving their clients effectively.


Rick Rome Creative faced several challenges in this project. The primary task was to overhaul an existing website while preserving its core identity and ensuring a smooth transition. The integration of diverse digital elements, including YouTube channels and MLS listings, required meticulous planning to maintain a seamless user experience. Additionally, the self-populating feature posed a unique technical challenge, necessitating innovative solutions to automate data imports while maintaining data accuracy.


To address these challenges, Rick Rome Creative leveraged its expertise in web design and development. The implementation of Responsive Web Design principles ensured that the new website provided an optimized user experience across a wide range of devices, including PCs, tablets, smartphones, and more. Leveraging the LAMP stack (Linux, Apache, MySQL, PHP), Rick Rome Creative created a dynamic website that effortlessly auto-imports data from multiple content providers and MLS listings, ensuring that property information remains current and relevant.

SEO Best Practices:

Recognizing the importance of search engine visibility, Rick Rome Creative meticulously adhered to SEO best practices. The HTML structure was crafted with search engine rankings in mind, employing strategically placed h1, h2, and h3 tags. Moreover, the organization of primary content above secondary content in the markup and the implementation of robust internal site linking further enhanced the website’s search engine optimization.


The project’s successful completion in April 2022 marked a significant milestone for Dore and Geoff Baker. The revamped now serves as a cutting-edge platform that seamlessly integrates their YouTube channels, VCRDMLS listings, and Reach150 profiles. The self-populating feature ensures that property data is automatically updated, reducing manual content management efforts. Moreover, the website adheres to SEO best practices, enhancing its visibility on search engines.


Rick Rome Creative’s partnership with Dore and Geoff Baker, spanning over two decades, underscores the trust and expertise that define their collaboration.

Our 3 Step Approach To Campaign Development

STEP 1 – Gathering A Comprehensive Business Understanding:

At Rick Rome Creative, we embark on a journey of profound exploration into the heart of your business. Our mission is to foster a holistic comprehension that enables us to connect with your target audience effectively. This necessitates a multifaceted grasp of your market dynamics and the diverse audience profiles that constitute your customer base. We are dedicated to unraveling the intricacies of their motivations, concerns, and professional challenges, spanning various aspects of their lives, both personal and occupational, where your product or service plays a pivotal role. This meticulous exploration serves as the bedrock of what we refer to as segmentation.

How do we embark on this journey? Through a rigorous and systematic process of research that extends to engaging in enlightening conversations with your key personnel, trusted partners, and valued customers. We appreciate that what propels your customers to choose your offerings may often diverge from your own perception. Embracing this vital disconnect is a fundamental step for small business owners seeking to thrive in the ever-evolving landscape of customer expectations. Upon the successful completion of our comprehensive research phase, we stand poised to furnish you with actionable recommendations, meticulously tailored to optimize the allocation of your marketing budget for achieving the most potent impact.

STEP 2 – Developing A Strategic Marketing Plan:

Rick Rome Creative stands as the torchbearer in the craft of sculpting bespoke marketing plans tailored to the unique identity of your organization. Our journey commences on the foundation of insights gleaned through comprehensive market research.

Precise targeting takes center stage in the realm of efficient marketing, particularly for small businesses. Even in instances where you perceive your target market as an expansive entity, the stark reality seldom adheres to the “one-size-fits-all” principle. Should you be operating under finite budget constraints, the endeavor to persuade individuals who harbor no intention of engaging with your offerings can precipitate resource misallocation. In this context, we ardently advocate for concentrating your efforts on specific audience segments that exhibit a heightened propensity for conversion. In cases where segmentation groundwork has been executed meticulously, pinpointing the optimal audience groups emerges as an intuitive course of action.

STEP 3: Efficient Planning To Production:

The more precise your targeting and positioning, the more seamlessly the orchestration from planning to execution unfolds. As you gain a comprehensive insight into your target audience’s preferences, communication style, and shared attributes, the tactical plan inherently takes shape with an innate synergy.

While it is undeniable that marketing tactics such as content marketing, advertising, and social media constitute critical components of the overall strategy, we deeply comprehend that there exist foundational considerations that transcend tactical deployment. Our foremost objective resides in the art of crafting messaging and communication that resonates harmoniously with your target audience, resonating through the most compatible marketing channels.

At Rick Rome Creative, we fervently endorse the perspective that it is not solely the journey itself, but rather the destination, that warrants profound attention and meticulous navigation.

With Rick Rome Creative as your strategic partner, you are invited to embark on a comprehensive journey characterized by thorough market understanding, astute strategic planning, and the efficient execution of initiatives designed to catapult your online visibility and engagement to unprecedented heights.

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