Webber Estates – Accessible Web Design

Webber Estates Accessible Web Design

CASE STUDY TWO:
Redesigning Webber Estates’ Website for Enhanced Accessibility and ADA Compliance

Project Overview:

Since 2013, Rick has been the go-to professional for Webber Estates’ web design and hosting needs. Recently, Webber Estates approached Rick with a critical request: a complete overhaul of their website to ensure full compliance with the latest ADA accessibility regulations.

Among the key requirements outlined by Webber Estates for this project are:

  1. Implementation of a chatbot: The website should feature an interactive chatbot capable of welcoming visitors, addressing inquiries, and efficiently directing them to the appropriate agent.
  2. MLS Listing Integration: Seamless integration of area MLS listings is essential to ensure potential clients have easy access to up-to-date property information.
  3. Blogging Capabilities: The website should offer a user-friendly blogging platform that allows agents to effortlessly post updates. Furthermore, these blog posts should automatically cross-post to all of the agency’s social media channels, ensuring streamlined communication with their client base.
  4. Prioritizing User Accessibility and ADA Compliance: One of the core objectives of this project is to enhance user accessibility, ensuring that all website visitors, regardless of their abilities, can easily navigate and interact with the website in compliance with ADA standards.

The challenge ahead involved not only redesigning the website to meet these requirements but also ensuring that it is fully accessible to all users, regardless of their physical or cognitive abilities. This project represents a commitment by Webber Estates to create an inclusive online environment while maintaining their high standards of customer service and property presentation.

What Rick Rome Creative Delivered:

Rick Rome Creative undertook the task of transforming Webber Estates’ online presence into a cutting-edge, accessible, and ADA-compliant website. Here’s a breakdown of what was accomplished:

  1. Platform Utilized: Rick Rome Creative selected WordPress as the foundation for the website. This choice ensured not only a user-friendly content management system but also extensive flexibility in design and functionality.
  2. ADA Compliance and Responsiveness: Rick Rome Creative took great care to make the new website accessible to all users, regardless of their devices, screen widths, or resolutions. This involved optimizing the site to provide an exceptional browsing experience across various platforms. It also ensured full compliance with ADA standards, enhancing inclusivity.
  3. Interactive Chatbot Integration: To enhance user engagement and streamline visitor-agent interactions, Rick Rome Creative incorporated an interactive chatbot. This chatbot extends a warm welcome to visitors, inquires about their needs, and answers basic questions. It then seamlessly connects visitors to the most suitable agent for more detailed assistance.
  4. MLS Listing Integration: The website is seamlessly linked to the Ventura County Regional Data MLS (VCRDMLS), providing visitors with access to a comprehensive list of area listings, office listings, and individual agent listings. This integration ensures that clients have immediate access to the latest property information.
  5. Automatic Blog Cross-Posting: To facilitate efficient communication and content distribution, Rick Rome Creative configured the website to automatically cross-post blog entries from specified users to all of Webber Estates’ social media accounts. This streamlines their content-sharing strategy and keeps clients well-informed.
  6. SEO Best Practices: The website has been optimized for search engines (SEO) using industry best practices. Rick Rome Creative ensured that the HTML code is structured to enhance the site’s ranking on search engines, improving its visibility to potential clients.
  7. Accessibility and WCAG Compliance: A critical aspect of the project was adhering to Web Content Accessibility Guidelines (WCAG). Rick Rome Creative ensured that the website makes proper use of H tags, places primary content above secondary content in markup, and establishes excellent internal site linking. These measures are fundamental in making the website accessible to all users.

In essence, Rick Rome Creative delivered a website that not only meets the specific requirements set by Webber Estates but also goes above and beyond to create an inclusive online environment. The result is an attractive, user-friendly, and fully accessible platform that aligns seamlessly with the agency’s commitment to exceptional customer service and property presentation.

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Our 3 Step Approach To Campaign Development

STEP 1 – Gathering A Comprehensive Business Understanding:

At Rick Rome Creative, we embark on a journey of profound exploration into the heart of your business. Our mission is to foster a holistic comprehension that enables us to connect with your target audience effectively. This necessitates a multifaceted grasp of your market dynamics and the diverse audience profiles that constitute your customer base. We are dedicated to unraveling the intricacies of their motivations, concerns, and professional challenges, spanning various aspects of their lives, both personal and occupational, where your product or service plays a pivotal role. This meticulous exploration serves as the bedrock of what we refer to as segmentation.

How do we embark on this journey? Through a rigorous and systematic process of research that extends to engaging in enlightening conversations with your key personnel, trusted partners, and valued customers. We appreciate that what propels your customers to choose your offerings may often diverge from your own perception. Embracing this vital disconnect is a fundamental step for small business owners seeking to thrive in the ever-evolving landscape of customer expectations. Upon the successful completion of our comprehensive research phase, we stand poised to furnish you with actionable recommendations, meticulously tailored to optimize the allocation of your marketing budget for achieving the most potent impact.

STEP 2 – Developing A Strategic Marketing Plan:

Rick Rome Creative stands as the torchbearer in the craft of sculpting bespoke marketing plans tailored to the unique identity of your organization. Our journey commences on the foundation of insights gleaned through comprehensive market research.

Precise targeting takes center stage in the realm of efficient marketing, particularly for small businesses. Even in instances where you perceive your target market as an expansive entity, the stark reality seldom adheres to the “one-size-fits-all” principle. Should you be operating under finite budget constraints, the endeavor to persuade individuals who harbor no intention of engaging with your offerings can precipitate resource misallocation. In this context, we ardently advocate for concentrating your efforts on specific audience segments that exhibit a heightened propensity for conversion. In cases where segmentation groundwork has been executed meticulously, pinpointing the optimal audience groups emerges as an intuitive course of action.

STEP 3: Efficient Planning To Production:

The more precise your targeting and positioning, the more seamlessly the orchestration from planning to execution unfolds. As you gain a comprehensive insight into your target audience’s preferences, communication style, and shared attributes, the tactical plan inherently takes shape with an innate synergy.

While it is undeniable that marketing tactics such as content marketing, advertising, and social media constitute critical components of the overall strategy, we deeply comprehend that there exist foundational considerations that transcend tactical deployment. Our foremost objective resides in the art of crafting messaging and communication that resonates harmoniously with your target audience, resonating through the most compatible marketing channels.

At Rick Rome Creative, we fervently endorse the perspective that it is not solely the journey itself, but rather the destination, that warrants profound attention and meticulous navigation.

With Rick Rome Creative as your strategic partner, you are invited to embark on a comprehensive journey characterized by thorough market understanding, astute strategic planning, and the efficient execution of initiatives designed to catapult your online visibility and engagement to unprecedented heights.

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If you would like to find out more on how we can help you promote your product(s) or service(s), please complete the form below or call us today at (424) 204-5750.

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Recent case studies on various advertising and public relations projects that our firm has developed:

Rick Rome Creative brings together a pool of talented Public Relations Directors, Creative Directors, Art Directors, Advertising Professionals, Photographers, Stylists, Makeup Artists, Set Designers, Web Developers, Programmers, Server Administrators, SEO Experts, Web Marketers, and Graphics artists to place our ideas for your vision, on the forefront of the public’s mind, encouraging them to act.

Rick Rome Creative can take your brand from infancy to maturity, making it a label of importance.