Responsive UI Re-Design of Car Wash Guys® corporate web site

Responsive UI Re-Design of Car Wash Guys® corporate web site

Project: Responsive UI Re-Design of Car Wash Guys® Corporate Website

Project Scope:

For over two decades, Rick Rome has been the steadfast partner responsible for handling all web design and hosting needs of The Car Wash Guys®. In a fast-paced digital landscape, staying at the forefront of online presence is paramount. Earlier this year, Lance Winslow, the CEO of Car Wash Guys, recognized the need for a transformative update to their web platform and turned to Rick Rome for the task. The challenge at hand was not just an overhaul but a complete reinvention, centered around the concept of responsive user interface (UI) design. The objective was clear: create a dynamic and user-friendly website that caters primarily to the rapidly growing mobile audience, as data revealed that a staggering 90% of their audience accessed through smartphones and tablets.

Car Wash Guys® Website

What Rick Delivered:

Rick Rome embarked on this ambitious project armed with an extensive skill set and years of expertise. To meet the evolving needs of The Car Wash Guys® and their ever-expanding digital audience, Rick leveraged the power of the LAMP (Linux, Apache, MySQL, PHP) stack, combined with the flexibility and user-friendliness of the WordPress platform. This strategic choice laid the foundation for a website that seamlessly adapts to a diverse range of devices, ensuring an optimized and consistent experience across different screen widths and resolutions, be it a traditional PC, a compact notebook, a versatile tablet, or a sleek smartphone.

In today’s digital landscape, ADA compliance and accessibility are non-negotiable. Rick Rome understood this imperative and meticulously integrated accessibility features into the website’s design. Header tags, meta tags, and other essential elements were thoughtfully employed to meet modern web standards and provide a user-friendly experience for individuals with disabilities. The content structure was carefully crafted to prioritize primary content over secondary elements in the website’s markup, enhancing both usability and inclusivity. Moreover, the internal site linking strategy was executed with precision, further improving navigation and overall user experience.

Project Timeline:

Lance Winslow, the visionary CEO of The Car Wash Guys®, has enjoyed a long and fruitful partnership with Rick Rome, spanning a wide array of services since their collaboration commenced in 1995. Their journey together has included not only web design but also marketing strategy, video development, and print collateral design. This latest project, involving the responsive UI re-design of the corporate website, stands as a testament to the enduring collaboration and shared commitment to innovation and excellence. The project was initiated earlier this year and completed in March, reflecting the agility and efficiency that define their partnership.

The Journey to a Responsive UI Design:

The Car Wash Guys® have always been synonymous with quality and innovation in their industry. Lance Winslow, the driving force behind the brand, recognized the pivotal role a modern and responsive web design would play in reaching their audience effectively. Here’s a detailed look at the journey undertaken to achieve a responsive UI design that aligns seamlessly with their mission and audience needs:

1. Understanding the Landscape:

The project’s inception involved a comprehensive analysis of the digital landscape and the specific challenges faced by The Car Wash Guys®. The shift toward mobile browsing was a dominant trend, with mobile devices accounting for a staggering 90% of their website traffic. Recognizing the importance of catering to this growing audience, the decision was made to prioritize a responsive UI design.

2. Leveraging Technology:

With a clear understanding of the requirements, Rick Rome turned to technology as the enabler of change. The LAMP stack, which comprises Linux, Apache, MySQL, and PHP, formed the robust foundation. This stack is known for its reliability, security, and scalability, making it an ideal choice for a forward-looking project. Additionally, WordPress, a versatile and user-friendly content management system, was selected to facilitate seamless content updates and management.

3. The Responsive Revolution:

The heart of the project lay in embracing responsive web design principles. This approach ensures that the website dynamically adapts to various screen sizes and resolutions, guaranteeing an optimal user experience regardless of the device used. It eliminates the need for separate mobile and desktop versions of the site, streamlining maintenance and content management.

4. Ensuring Accessibility and ADA Compliance:

ADA compliance is not just a legal requirement but a moral imperative in today’s digital age. Rick Rome recognized the importance of making the website accessible to all users, including those with disabilities. Header tags, meta tags, and other accessibility features were thoughtfully incorporated into the site’s structure, ensuring that it meets modern web standards. The primary content took precedence over secondary elements in the website’s markup, enhancing both usability and inclusivity.

5. Meticulous Internal Linking:

Efficient navigation is a cornerstone of user experience. Rick Rome approached internal site linking with precision, creating a web of connections that guided users seamlessly through the site’s content. This not only enhanced navigation but also improved search engine optimization (SEO), boosting the site’s visibility to potential visitors.

The Collaborative Partnership:

One cannot overlook the significance of the enduring partnership between Lance Winslow and Rick Rome. Their professional journey, which commenced in 1995, has encompassed a wide spectrum of services, showcasing their shared commitment to innovation and excellence. This latest project, marked by its successful execution and timely completion in March, underscores the agility and efficiency that define their collaboration.

Looking Ahead:

In a rapidly evolving digital landscape, The Car Wash Guys® are well-equipped to continue their journey of excellence with a responsive website that aligns perfectly with their audience’s needs. With Rick Rome’s expertise and dedication, they are poised to maintain their reputation for quality and innovation, making waves in the car wash industry and beyond.


The Responsive UI Re-Design of The Car Wash Guys® corporate website is not just a project but a testament to the power of collaboration, innovation, and adaptability. It’s a reflection of how a visionary CEO and a seasoned web designer can come together to meet the ever-changing demands of the digital age. As Lance Winslow and Rick Rome continue their journey, their shared commitment to excellence ensures that The Car Wash Guys® remain at the forefront of their industry, setting new standards and delighting their audience with every click.

Our 3 Step Approach To Campaign Development

STEP 1 – Gathering A Comprehensive Business Understanding:

At Rick Rome Creative, we embark on a journey of profound exploration into the heart of your business. Our mission is to foster a holistic comprehension that enables us to connect with your target audience effectively. This necessitates a multifaceted grasp of your market dynamics and the diverse audience profiles that constitute your customer base. We are dedicated to unraveling the intricacies of their motivations, concerns, and professional challenges, spanning various aspects of their lives, both personal and occupational, where your product or service plays a pivotal role. This meticulous exploration serves as the bedrock of what we refer to as segmentation.

How do we embark on this journey? Through a rigorous and systematic process of research that extends to engaging in enlightening conversations with your key personnel, trusted partners, and valued customers. We appreciate that what propels your customers to choose your offerings may often diverge from your own perception. Embracing this vital disconnect is a fundamental step for small business owners seeking to thrive in the ever-evolving landscape of customer expectations. Upon the successful completion of our comprehensive research phase, we stand poised to furnish you with actionable recommendations, meticulously tailored to optimize the allocation of your marketing budget for achieving the most potent impact.

STEP 2 – Developing A Strategic Marketing Plan:

Rick Rome Creative stands as the torchbearer in the craft of sculpting bespoke marketing plans tailored to the unique identity of your organization. Our journey commences on the foundation of insights gleaned through comprehensive market research.

Precise targeting takes center stage in the realm of efficient marketing, particularly for small businesses. Even in instances where you perceive your target market as an expansive entity, the stark reality seldom adheres to the “one-size-fits-all” principle. Should you be operating under finite budget constraints, the endeavor to persuade individuals who harbor no intention of engaging with your offerings can precipitate resource misallocation. In this context, we ardently advocate for concentrating your efforts on specific audience segments that exhibit a heightened propensity for conversion. In cases where segmentation groundwork has been executed meticulously, pinpointing the optimal audience groups emerges as an intuitive course of action.

STEP 3: Efficient Planning To Production:

The more precise your targeting and positioning, the more seamlessly the orchestration from planning to execution unfolds. As you gain a comprehensive insight into your target audience’s preferences, communication style, and shared attributes, the tactical plan inherently takes shape with an innate synergy.

While it is undeniable that marketing tactics such as content marketing, advertising, and social media constitute critical components of the overall strategy, we deeply comprehend that there exist foundational considerations that transcend tactical deployment. Our foremost objective resides in the art of crafting messaging and communication that resonates harmoniously with your target audience, resonating through the most compatible marketing channels.

At Rick Rome Creative, we fervently endorse the perspective that it is not solely the journey itself, but rather the destination, that warrants profound attention and meticulous navigation.

With Rick Rome Creative as your strategic partner, you are invited to embark on a comprehensive journey characterized by thorough market understanding, astute strategic planning, and the efficient execution of initiatives designed to catapult your online visibility and engagement to unprecedented heights.

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