How to Write a Press Release That Will Get Journalists Attention
How to Write a Press Release That Will Get Journalists Attention
Press releases are a great way to get your company’s news in front of journalists and the public. But with so many press releases being sent out every day, it can be tough to get your story noticed.
Here are a few tips on how to write a press release that will get journalists attention:
Write a newsworthy headline.
Your headline is the first thing journalists will see, so make sure it’s attention-grabbing and accurately reflects the content of your press release. Avoid using all caps or excessive exclamation points.
Start with a strong lead paragraph. The lead paragraph should summarize the most important information in your press release, including the who, what, when, where, and why of your story. Make sure it’s clear, concise, and easy to understand.
Provide supporting evidence.
Don’t just tell journalists your news; show them. Include quotes from key stakeholders, data and statistics, and links to supporting documentation.
Make it easy for journalists to contact you. Include your contact information in the press release, including your name, title, email address, and phone number. This will make it easy for journalists to follow up with you if they have any questions.
Proofread carefully.
Before you send out your press release, be sure to proofread it carefully for any errors in grammar or spelling. A well-written press release will make a good impression on journalists and increase the chances of your story being published.
Additional tips that can help you write a more effective press release:
- Tailor your press release to your target audience. Think about what kind of journalists would be interested in your story and write your press release accordingly. For example, if you’re announcing a new product launch, you might want to target journalists who write about technology or business.
- Keep it short and sweet. Journalists are busy people, so they don’t have time to read long, rambling press releases. Aim for a press release that is one page long or less.
- Use clear and concise language. Avoid using jargon or technical terms that journalists may not understand. Write in a simple, straightforward style that is easy to read and understand.
- Include visuals. Journalists are more likely to publish a press release that includes visuals, such as photos, videos, or infographics. Visuals can help to make your story more engaging and informative.
- Follow up with journalists. After you send out your press release, be sure to follow up with journalists to see if they have any questions or would like to learn more about your story. You can do this by sending a follow-up email or calling the journalist directly.
