How to Write a Press Release That Will Get Journalists Attention

By Rick Rome

Press releases are a great way to get your company’s news in front of journalists and the public. But with so many press releases being sent out every day, it can be tough to get your story noticed.

Here are a few tips on how to write a press release that will get journalists attention:

Write a newsworthy headline.

Your headline is the first thing journalists will see, so make sure it’s attention-grabbing and accurately reflects the content of your press release. Avoid using all caps or excessive exclamation points.
Start with a strong lead paragraph. The lead paragraph should summarize the most important information in your press release, including the who, what, when, where, and why of your story. Make sure it’s clear, concise, and easy to understand.

Provide supporting evidence.

Don’t just tell journalists your news; show them. Include quotes from key stakeholders, data and statistics, and links to supporting documentation.
Make it easy for journalists to contact you. Include your contact information in the press release, including your name, title, email address, and phone number. This will make it easy for journalists to follow up with you if they have any questions.

Proofread carefully.

Before you send out your press release, be sure to proofread it carefully for any errors in grammar or spelling. A well-written press release will make a good impression on journalists and increase the chances of your story being published.

Additional tips that can help you write a more effective press release:

  • Tailor your press release to your target audience. Think about what kind of journalists would be interested in your story and write your press release accordingly. For example, if you’re announcing a new product launch, you might want to target journalists who write about technology or business.
  • Keep it short and sweet. Journalists are busy people, so they don’t have time to read long, rambling press releases. Aim for a press release that is one page long or less.
  • Use clear and concise language. Avoid using jargon or technical terms that journalists may not understand. Write in a simple, straightforward style that is easy to read and understand.
  • Include visuals. Journalists are more likely to publish a press release that includes visuals, such as photos, videos, or infographics. Visuals can help to make your story more engaging and informative.
  • Follow up with journalists. After you send out your press release, be sure to follow up with journalists to see if they have any questions or would like to learn more about your story. You can do this by sending a follow-up email or calling the journalist directly.

By following these tips, you can write a press release that is more likely to get journalists attention and get your company’s news published.

Our 3 Step Approach To Campaign Development

STEP 1 – Gathering A Comprehensive Business Understanding:

At Rick Rome Creative, we embark on a journey of profound exploration into the heart of your business. Our mission is to foster a holistic comprehension that enables us to connect with your target audience effectively. This necessitates a multifaceted grasp of your market dynamics and the diverse audience profiles that constitute your customer base. We are dedicated to unraveling the intricacies of their motivations, concerns, and professional challenges, spanning various aspects of their lives, both personal and occupational, where your product or service plays a pivotal role. This meticulous exploration serves as the bedrock of what we refer to as segmentation.

How do we embark on this journey? Through a rigorous and systematic process of research that extends to engaging in enlightening conversations with your key personnel, trusted partners, and valued customers. We appreciate that what propels your customers to choose your offerings may often diverge from your own perception. Embracing this vital disconnect is a fundamental step for small business owners seeking to thrive in the ever-evolving landscape of customer expectations. Upon the successful completion of our comprehensive research phase, we stand poised to furnish you with actionable recommendations, meticulously tailored to optimize the allocation of your marketing budget for achieving the most potent impact.

STEP 2 – Developing A Strategic Marketing Plan:

Rick Rome Creative stands as the torchbearer in the craft of sculpting bespoke marketing plans tailored to the unique identity of your organization. Our journey commences on the foundation of insights gleaned through comprehensive market research.

Precise targeting takes center stage in the realm of efficient marketing, particularly for small businesses. Even in instances where you perceive your target market as an expansive entity, the stark reality seldom adheres to the “one-size-fits-all” principle. Should you be operating under finite budget constraints, the endeavor to persuade individuals who harbor no intention of engaging with your offerings can precipitate resource misallocation. In this context, we ardently advocate for concentrating your efforts on specific audience segments that exhibit a heightened propensity for conversion. In cases where segmentation groundwork has been executed meticulously, pinpointing the optimal audience groups emerges as an intuitive course of action.

STEP 3: Efficient Planning To Production:

The more precise your targeting and positioning, the more seamlessly the orchestration from planning to execution unfolds. As you gain a comprehensive insight into your target audience’s preferences, communication style, and shared attributes, the tactical plan inherently takes shape with an innate synergy.

While it is undeniable that marketing tactics such as content marketing, advertising, and social media constitute critical components of the overall strategy, we deeply comprehend that there exist foundational considerations that transcend tactical deployment. Our foremost objective resides in the art of crafting messaging and communication that resonates harmoniously with your target audience, resonating through the most compatible marketing channels.

At Rick Rome Creative, we fervently endorse the perspective that it is not solely the journey itself, but rather the destination, that warrants profound attention and meticulous navigation.

With Rick Rome Creative as your strategic partner, you are invited to embark on a comprehensive journey characterized by thorough market understanding, astute strategic planning, and the efficient execution of initiatives designed to catapult your online visibility and engagement to unprecedented heights.

Get Started…

If you would like to find out more on how we can help you promote your product(s) or service(s), please complete the form below or call us today at (424) 204-5750.

Find advertising, digital media, and public relations solutions

This contact form is deactivated because you refused to accept Google reCaptcha service which is necessary to validate any messages sent by the form.

Recent case studies on various advertising and public relations projects that our firm has developed:

Rick Rome Creative brings together a pool of talented Public Relations Directors, Creative Directors, Art Directors, Advertising Professionals, Photographers, Stylists, Makeup Artists, Set Designers, Web Developers, Programmers, Server Administrators, SEO Experts, Web Marketers, and Graphics artists to place our ideas for your vision, on the forefront of the public’s mind, encouraging them to act.

Rick Rome Creative can take your brand from infancy to maturity, making it a label of importance.

How to Write a Press Release That Will Get Journalists Attention
Article Name
How to Write a Press Release That Will Get Journalists Attention
Here are a few tips on how to write a press release that will get journalists attention: By following these tips, you can write a press release that is more likely to get journalists attention and get your company's news published.
Publisher Name
Rick Rome Creative
Publisher Logo