digital marketing plan Archives

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How to Build a Strong Digital Marketing Strategy from Scratch

March 5, 2026/in Digital Marketing /by Rick Rome

Learn how to build a powerful digital marketing strategy from the ground up. This step-by-step guide covers goal setting, audience research, channel selection, content planning, budgeting, and measurement. Perfect for small businesses and growing brands, with practical advice from Rick Rome Creative on branding, SEO, social media, advertising, and more. Start driving real results with a professional digital marketing strategy today.

The intricate web of ethical and legal considerations in digital marketing.

Navigating the Digital Maze: Ethical and Legal Considerations of Digital Marketing

September 16, 2023/in Digital Marketing /by Rick Rome

The digital landscape is not a lawless Wild West; it’s a domain governed by rules, regulations, and moral compasses. In this article, we journey through the intricate web of ethical and legal considerations in digital marketing, shedding light on the critical aspects that should never be overlooked.

Black Hat SEO: The Dark Side of Digital Marketing

September 16, 2023/in SEO /by Rick Rome

In the sprawling landscape of digital marketing, where every click and keyword can make or break an online presence, there exists a shadowy realm known as Black Hat SEO. Often shrouded in mystery and controversy, Black Hat SEO represents the dark side of the digital marketing universe.

Maximizing Returns – Metrics of CAC, LTV, and CPA in a Successful Google Ads Campaign

June 14, 2023/in Google Tutorials /by Rick Rome

Running a successful advertising campaign requires a deep understanding of key metrics that can make or break your return on investment (ROI). Among these metrics, Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Cost Per Acquisition (CPA) play crucial roles in evaluating the effectiveness and profitability of campaigns.

Rick Rome Creative works with clients on-site in several key markets across the U.S. We have people in Phoenix, Arizona; Los Angeles, California; and Salt Lake City, Utah, so we can deliver advertising, digital marketing, public relations, and web design with local presence and practical support.

In the Phoenix area, we know the local market well—both the West Valley (Surprise, Sun City, Glendale, Peoria, Litchfield Park) and the East Valley (Scottsdale, North Scottsdale, Tempe). We build strategies and campaigns that fit the region, from advertising to clean, user-focused websites.

Los Angeles puts us in the middle of a fast-moving creative and entertainment scene. We help clients there with digital marketing, public relations, and web design that feel current and true to the city’s energy.

In Salt Lake City, our team understands the Wasatch Front and Park City markets. We support clients with advertising and data-informed digital work that helps them stand out in a growing, competitive region.

Wherever you are, we combine local knowledge with hands-on access. That means strategies shaped for your specific market, plus the creative and practical approach we’ve built our reputation on. We’re here to help you grow.

Rick Rome Creative—solid creative work that helps your brand go further.

Posts

Navigating the Digital Maze: Ethical and Legal Considerations of Digital Marketing

Black Hat SEO: The Dark Side of Digital Marketing

Maximizing Returns – Metrics of CAC, LTV, and CPA in a Successful Google Ads Campaign

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At Rick Rome Creative

Rick Rome Creative works with clients on-site in several key markets across the U.S. We have people in Phoenix, Arizona; Los Angeles, California; and Salt Lake City, Utah, so we can deliver advertising, digital marketing, public relations, and web design with local presence and practical support.