Optimal Google Review Ratings: Why 4.3 Stars Crushes a Perfect 5.0 (And How to Get There)
Perfect 5.0 Google reviews look impressive—until they kill your conversions. Northwestern research proves the optimal Google review ratings sit between 4.2–4.5 stars, converting up to 25% higher than flawless scores. Why? Because zero negative reviews scream “fake.” Rick Rome reveals the psychology behind this sweet spot.


